Behind-the-scenes filming: is what stays behind the scenes and should stay behind the scenes?

Behind-the-scenes filming: is what stays behind the scenes and should stay behind the scenes?

Lights, camera, action! Creating a video is a magical process that impresses viewers with taped shots. But have you ever wondered what goes on behind the scenes and how much of the action that happened there remains only in the memories of those who participated in the filming? Behind the scenes filming has its merits, be it a commercial, a music video, a TV show or an event. Showing what happens behind the cameras can become a powerful tool in the marketing strategy of a brand or business, strengthening the trust of the target audience and giving uniqueness to the projects being developed.

 

 

What is backstage material?

The behind-the-scenes footage is usually called BTS - "Behind-The-Scenes". These are exclusive shots that show behind the scenes of the filming process. Sometimes such material is supplemented by interviews with actors, directors, creators, crew members, used equipment, techniques, preparation, rehearsals, make-up and emotions that exist on the set are shown.

Behind the scenes filming gives viewers a unique perspective that allows them to see the effort put into the filming process, dedication, creativity, how many people worked to make the project come true. Such material can be used for marketing and advertising purposes, for announcements, to create a sense of anticipation or to reveal something that the viewers did not see.

Advantages of behind-the-scenes filming

Even if the video is not intended for the big screen, filming and revealing behind the scenes opens the door to the creative process for the target audience. By using such material for advertising content, audience loyalty is encouraged and a stronger connection is established. In addition, it provides an opportunity to better understand how a video advertisement, TV show or even a movie was created, to see and appreciate craftsmanship, talent, professionalism and quality of work. And also, it remains as a visual memory for the entire creative team and the client of the video, of a fun and productive time spent.

Humanization of the creative process

Behind-the-scenes footage helps create a human, warm connection between the viewer and the brand, business or product. Don't be afraid to show behind the scenes as they really are: with successes and failures, with problems and the solutions found for them. This will not only increase the meaning of the original message being sent, but will also provide deeper engagement, as the viewer who watches the video will understand how the creative process took place.

Tell your story

Behind-the-scenes footage can set you apart from the competition by highlighting your unique approach and values. Such videos also create authenticity, transparency and credibility, encouraging a deeper connection with the audience. The viewer feels a part of the action behind the scenes. In addition, everyone is curious to see how a TV show is filmed, how some or other original filming solutions look like, which in the final video is equivalent to an undisclosed magic trick. If it is an event, a conference or a seminar, the backstage always attracts the attention of those who are curious to find out what the make-up room looks like, what the performers do before they go on stage, what happens where the ordinary audience just can't get to.

Types of behind-the-scenes footage

• Action and Process Content: Share how the project unfolds, what the set looks like, the challenges it overcomes, and the end result that flatters the viewer's eye.
• Comedic content: Everyone loves to laugh sweetly at failed shots, otherwise known as “bloopers”. Most of them are also captured by those cameras that do not shoot behind the scenes, but those who have been in the filming process at least once know very well that funny moments really remain and are not captured in the frames, unless there is a behind-the-scenes filming going on nearby.
• Personalized content: Introduce the viewer to the people behind the camera lens, the ones the viewer doesn't see and may never see otherwise. Share stories about the team and its members, reveal how much each person who contributed to the project left their contribution to the final result.
• Team Building Content: Apart from showing behind-the-scenes footage of the filming process, you can also subtly introduce yourself, your team, who work side-by-side not only to create a video, whatever the format, but also dedicate themselves every day to the success of your business, brand, product or service.

How to adapt behind-the-scenes footage for marketing purposes?

• Behind-the-scenes footage can become a great tool for social media, blogs, or other platforms, offering original, engaging, and engaging content to your target audience.
• Curiosity to see the creative process encourages the audience to communicate, react, comment, discuss. This expands the reach and impact of your content. After all, it's one thing to see a package of an advertised product spinning in the air in edited shots, but it's quite another to find out how it was done and what secret lies behind the magic tricks of the camera.
• Complementing the behind-the-scenes material with failed shots or unique, exclusive interviews provides additional added value, allowing your target audience, current and future customers of your service to see what they would not normally see.

Well, how to create an attractive, high-quality, interesting behind-the-scenes video - professionals know the answers videographers, which you only need to turn to, so that all the visions are realized and turn into a visually tangible, seamless strip of frames.